Which brings us to the second exciting point: Apple is giving the press — and anyone streaming the event — a first official look inside the Theater, located in Apple Park, the company’s new Cupertino headquarters. The circular, glass-enclosed event space has its fair share of stylistic Apple designs elements: A flat silver roof covers the main lobby, with the main auditorium (supposedly) lying underground. According to Bloomberg, there may even be a hidden room where Apple will keep samples of all its new gadgets concealed until after CEO Tim Cook has delivered the keynote. A secret Apple product lair? This is Christmas come early.