Attracting a primarily youthful audience, gaming and cryptocurrency go hand in hand. Based in China, Fujian eGaming Tournament Group has partnered with Asura World LLC to fund prize pools using cryptocurrency, Asura Coin.

Common Goals, Greater Exposure

Asura World is a self-sustainable eSports platform, powered by NEO.

Fujian eGaming is teaming up with NEO-based eSports platform, Asura World LLC to incorporate China’s first gaming reward system using both Chinese Yuan (RMB) and cryptocurrency.

Asura announced a total investment valued at 5 million RMB to directly fund prize pools for Fujian tournaments and included “3 years of exclusive hosting and branding rights” for the tournament platform. The platform’s partnership allows Asura to expose its project and cryptocurrency to the massive gaming audience in China and beyond.

In a June 13th blog post, CEO of Asura World LLC, Peter Shen stated:

“Partnering with Fujian eGaming Tournament Group will allow Asura an unprecedented exposure to the mass population of Chinese mobile gamers.”

King of Glory Players and Cryptocurrency Enthusiasts Alike

Currently, the most popular game in the world, King of Glory is a multiplayer mobile strategy game with 50 million daily active users and over 200 million monthly active users worldwide.

King of Glory, iOS multiplayer mobile game created by Chinese game developer, Tencent.

With eSports popularity expanding globally, Fujian is planning to build five new eSports arenas across China to support city tournaments for King of Glory.

The expansion will coincide with its progressive interest in cryptocurrency as a tournament prize – using Asura Coin as a direct method of funding prize pools.

According to the official statement by Asura, Fujian eGaming spokeswoman, Cheng said:

“The majority of our players and audiences are under the age of 30, they are both very interested in gaming and cryptocurrency, with many preferring to have cryptocurrency instead of RMB. So it was only natural for us to add cryptocurrency as a reward for tournament winners, we think this will help us establish ourselves uniquely in the Chinese market.”

Disclaimer: Our writers’ opinions are solely their own and do not reflect the opinion of CryptoSlate. None of the information you read on CryptoSlate should be taken as investment advice, nor does CryptoSlate endorse any project that may be mentioned or linked to in this article. Buying and trading cryptocurrencies should be considered a high-risk activity. Please do your own due diligence before taking any action related to content within this article. Finally, CryptoSlate takes no responsibility should you lose money trading cryptocurrencies.

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