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With 800 million monthly active users, 95 million photos and videos each day, and 4.2 billion “likes” daily, Instagram has&nbsp;managed to attract 25 million businesses&nbsp;to its social media platform. And by 2019, there will be nearly 2.77 billion social network users total around the globe.

The world today is more connected than ever, information and content are cost-free and know no borders, and yet a majority of the population still is unaware and disinterested about the social and environmental challenges that our world is facing. Very few of us realize that we have, in our everyday actions and quite literally at our fingertips, the ability to alleviate these challenges. There is great power in the influence people and organizations carry, and with social media and technology to spread awareness, unite our efforts and co-create the best recipe for positive change, it’s time we start using our influence for the betterment of our planet.&nbsp;

If you have an impact-driven organization and a social media account, start working strategically to use this platform to connect with the hearts of your community and shift public awareness on key issues. Social media can help transform the 60,000 or 20 million fingertips that scroll down your pages every day into an army of 60,000 or 20 million change agents facilitating the process of development, helping you scale your impact and making this world a better place. And if you treat your community with respect and recognition, I can guarantee you all the other social media goals your marketing team has in mind will be accomplished.&nbsp;

Wondering what next steps you need to take to do so? Here are some tips to build an online loyal, empowered and engaged community that truly cares about what you do and that can help you drive attention to the causes you care about.

Be human.&nbsp;When all things are very similar (and in the competitive world we live in today, things almost always are), people are more interested in learning who you are as a human being, or who the humans are that make up your team, before they decide to support the products or services you offer. The people we admire and who give us our most important life lessons become our role models — rarely do we feel the same about a brand. So let your team&nbsp;inspire and motivate your community.

Be genuine.&nbsp;Staying true to yourself when everyone else is trying to be someone else will also make you stand out. Don’t hesitate to share challenging times and hardships. On social media, everyone looks successful and fulfilled, but no one’s life (or organization) is like that every day. The brands that are willing to show the good, bad, ugly and beautiful are the ones we trust, follow and engage.

Value your community, no matter its size.&nbsp;If you have a voice and a platform where people listen, even if the number of people is very small, it’s not just your responsibility to speak up about things that matter — it’s your opportunity. Don’t only start caring and strategizing your social media when you hit a certain number of followers. Value your community now and make sure they feel valued, no matter how many people are part of it. Be honest and truthful and in this way, you will build a meaningful and strong foundation for your platform from the start. If your current community respects and believes in your work, you will have a greater shot at being impactful and successful in the online world.

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With 800 million monthly active users, 95 million photos and videos each day, and 4.2 billion “likes” daily, Instagram has managed to attract 25 million businesses to its social media platform. And by 2019, there will be nearly 2.77 billion social network users total around the globe.

The world today is more connected than ever, information and content are cost-free and know no borders, and yet a majority of the population still is unaware and disinterested about the social and environmental challenges that our world is facing. Very few of us realize that we have, in our everyday actions and quite literally at our fingertips, the ability to alleviate these challenges. There is great power in the influence people and organizations carry, and with social media and technology to spread awareness, unite our efforts and co-create the best recipe for positive change, it’s time we start using our influence for the betterment of our planet. 

If you have an impact-driven organization and a social media account, start working strategically to use this platform to connect with the hearts of your community and shift public awareness on key issues. Social media can help transform the 60,000 or 20 million fingertips that scroll down your pages every day into an army of 60,000 or 20 million change agents facilitating the process of development, helping you scale your impact and making this world a better place. And if you treat your community with respect and recognition, I can guarantee you all the other social media goals your marketing team has in mind will be accomplished. 

Wondering what next steps you need to take to do so? Here are some tips to build an online loyal, empowered and engaged community that truly cares about what you do and that can help you drive attention to the causes you care about.

Be human. When all things are very similar (and in the competitive world we live in today, things almost always are), people are more interested in learning who you are as a human being, or who the humans are that make up your team, before they decide to support the products or services you offer. The people we admire and who give us our most important life lessons become our role models — rarely do we feel the same about a brand. So let your team inspire and motivate your community.

Be genuine. Staying true to yourself when everyone else is trying to be someone else will also make you stand out. Don’t hesitate to share challenging times and hardships. On social media, everyone looks successful and fulfilled, but no one’s life (or organization) is like that every day. The brands that are willing to show the good, bad, ugly and beautiful are the ones we trust, follow and engage.

Value your community, no matter its size. If you have a voice and a platform where people listen, even if the number of people is very small, it’s not just your responsibility to speak up about things that matter — it’s your opportunity. Don’t only start caring and strategizing your social media when you hit a certain number of followers. Value your community now and make sure they feel valued, no matter how many people are part of it. Be honest and truthful and in this way, you will build a meaningful and strong foundation for your platform from the start. If your current community respects and believes in your work, you will have a greater shot at being impactful and successful in the online world.

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