David Stern, commissioner of the National Basketball Association (NBA), sits for a photograph before an interview at the NBA Olympic Tower in New York, U.S., on Monday, Feb. 7, 2011. Stern hopes the NBA can avoid a lockout before the current collective bargaining agreement between the National Basketball Association Players Association and the league expires June 30. Photographer: Michael Nagle/Bloomberg *** Local Caption *** David Stern

My initial thoughts about Bitcoin and blockchain were that we were witnessing a modern day version of the tulip frenzy that would come to nothing and fizzle out. I then came to understand  that blockchain technology had much to offer with respect to a range of transactions in many different industries, like the sports sector. However, I still have trouble understanding why Bitcoin, Ethereum, Ripple — or the unlimited number of new issues — can have such untethered value, Former NBA Commissioner, David Stern, told me.

Yet despite issues around the untethered value of various cryptocurrencies, the former NBA commissioner, who is credited with increasing the popularity of the NBA in the 1990s and 2000s, has chosen to back FanChain.

Announced today by SportsCastr, FanChain is a cryptocurrency designed to create a decentralized sports entertainment ecosystem. In turn, this will connect a fragmented landscape, aligning the interest of fans, athletes, teams, leagues and media entities alike.

We launched SportsCastr in alpha last year to let sports fans provide color commentary on live games straight from their couches to anywhere in the world, and continue to add features to revolutionize the fan viewing experience, said Kevin April, CEO and Co-Founder of SportsCastr. Developing a cryptocurrency to power and build this ecosystem is the natural next step, and we’re excited to introduce FanChain to our partners and millions of sports fans globally.

Benefits Of A Decentralized Sports Entertainment Ecosystem

While SportsCastr provides sports enthusiasts with a platform to feature live commentary and reactions across social networks during sporting events, April saw the opportunity to take the network a step further by creating an entirely decentralized sports entertainment ecosystem.

One major reason for this was based on the understanding that sports fans do not typically follow a particular sport or league, but rather a specific team. As a result, April saw the need for SportsCastr to adopt a cryptocurrency that would embed team affiliation within an individual token.

The FanChain token leverages a unique combination of fungible and non-fungible characteristics that enables team loyalty to be embedded within individual ERC20-compliant tokens, also known as “Ethereum-denominated” tokens, which can be produced and transmitted across multiple Ethereum-based platforms. The FanChain tokens are “stamped” with metadata to associate digital tokens with specific teams, leagues or events.

For example, if a SportsCastr user is creating live commentary around the Los Angeles Lakers, they can receive a FanChain token stamped with metadata. This will let the SportsCastr system know that the content the user is creating is related to the Lakers. Within the FanChain ecosystem, users can also exchange those tokens for other team tokens.

Additionally, the use of cryptocurrency allows SportsCastr and other members of the FanChain ecosystem to reward fans for creating value for their favorite teams, while enabling brands and organizations to target and reward their most passionate fans. Users will be able to exchange their tokens for rewards, prizes and access, including subscriptions to premium channels and content, digital goods, and sports memorabilia for the teams and leagues they follow.

“I believe that SportsCastr users should build value within the platform and cryptocurrency allows for compensating users, as opposed to what fiat currency has previously allowed,” April said.

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