George Weiksner, the kid who rose to fame when he launched his own crypto-related gaming company at the age of 11, announced Thursday he had signed on a Grammy winner and a YouTube star to begin public crowdfunding for his initial coin offering — a capital-raising tool where funds are raised by issuing tokens.

His company, Pocketful of Quarters, has raised $400,000 via private presale, and, with the help of some Hollywood heavy hitters, he hopes to raise $1 million in a public funding campaign on

“Kanye West, John Legend and I sparked movements by listeners that has transformed music and culture,” said Devo Harris, music producer and three-time Grammy Award winner, in a news release. “With Quarters, George and I can ignite a movement by players that transforms games and cryptocurrency.”

Pocketful of Quarters hopes to solve an issue gamers face when they are left with unused gaming credits that cannot be transferred to other games. By connecting providers and tokenizing the credits, his company will make those unused tokens transferrable. “I hate losing coins I bought and earned in games that I no longer want to play,” said Weiksner.

Coming up on a year since the launch of his company, George becomes the first 12-year-old to complete an SEC-compliant token sale, and his passion for gaming has caught the eye of the founder of Ipsy, a makeup subscription service. “I grew up playing video games that shaped who I am today,” said Michelle Phan. “I believe in George and his vision to help evolve the gaming experience.”

Ipsy’s Phan will join the team as an investment advisor.

Also joining the team is Chris Cross, the designer of the original “Medal of Honor.”

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