These days we have the incredible advantage of social media. These platforms give us the freedom to express ourselves and our ideas and to sell products. The vast majority of people are becoming aware of this fact, and they are looking for insiders to teach them how to best take advantage. They want to know how to get more people to follow them, how their profile needs to look, how to get people’s attention, how to entertain an audience and how to sell a product or a service. Of course, these are very important things to know, but I have noticed that very few people know how to listen to social media and understand the value of doing so. In order to be successful on social media, you need to know how to listen to people online as well.

In my experience, I have achieved the best results once I understood that my business it is not about me, how good I am, what I am doing or what I am sharing. It is about the people who choose to buy my products and services. Once I gave up the need to prove how important I was and how much value my services could bring people’s lives, people started to come to me naturally. That’s because I was able to understand them better.

Here are some specific tips on how to listen on social media:

Look for people in your vicinity whose activities are related to your business and approach them in a friendly way.

Even though these people don’t need your products or your services now, they may need them in the future or may know somebody who does. It is very important to create connections with the people around us because this is how we will gain their trust. If they trust us, it is easier for them to trust our business.

For example, if you own a ski shop near a ski area, you should be engaging with local skiers. Instagram will show you who is posting and checking in. Just hit the like button or make a simple comment like, “Great day for skiing.” You don’t need to follow them. In fact, I wouldn’t recommend following them. If they like your brand they will follow you. And they might even stop in to pick up a pair of gloves, or more.

Comment on people’s posts in your community, and make them feel like you are paying attention to what’s important to them.

People like to show off what is going on in their lives, and a simple like or comment can go a long way. We need people’s support and approval. We all like to feel important, and we have developed that need even from our early childhood. It is a great feeling to know that an important person or an expert is supporting us on our choices.

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