Netflix-style subscription app for gaming coming soon to your mobile phone?

Nintendo is looking at a Netflix-style subscription-based phone app which lets you play all its top games on the go for a regular monthly price.

The console firm has been slowly stretching its legs into the lucrative mobile phone market for months.

And after seeing mixed success with mobile titles like Super Mario Run and Fire Emblem Heroes, the firm is now starting to talk about an all-in-one Nintendo gaming app featuring its hit games for a regular fee.

Shigeru Miyamoto, Nintendo’s top developer, doesn’t think the publisher – or many other publishers – have got it right as of yet when it comes to charging players for mobile games.

He said: “We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits.

“I can’t say that our fixed-cost model has really been a success,” he said, referencing decent but not amazing earnings for the Mario game.

“But we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment.”

This would see players paying a regular, predictable, unchanging amount each month for access to games via an app.

“It’s necessary for developers to learn to get along with [services like this],” Miyamoto said, “When seeking a partner for this, it’s important to find someone who understands the value of your software.

“Then customers will feel the value in your apps and software and develop a habit of paying money for them.”

Super Mario Run has brought in more than  £47million since its launch.

But Nintendo’s in-app purchase approach from its other mobile titles has proven much more profitable, with the likes of Fire Emblem Heroes bagging more than £234m in a shorter time-frame.

The firm’s next mobile effort is upcoming Dragalia Lost, the first Nintendo-published mobile title that doesn’t use an established Nintendo IP.

Tatsumi Kimishima, President If the company, said earlier this summer: “We still want to release two to three titles a year in the smart-device business.

“That thinking has not changed. And at the present time, we have no intention of rapidly increasing this number each year.

“What we want is to release applications for smart devices that can be played for a long time, and if we can increase those kinds of titles, then we will build a lineup of titles that consumers will truly enjoy.

“Right now, there are not very many titles yet. I expect to see an increase in sales come about when we are able to present consumers with several enjoyable applications, including those that have already been released.”

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