NEW YORK, NY – AUGUST 23: DJ Koh, president of mobile communications business at Samsung, speaks about the new Samsung Galaxy Note8 smartphone during a launch event for the new product, August 23, 2017 in New York City. The Galaxy Note8 will be released in stores on September 15. The previous Galaxy Note 7 model had to be recalled due to self-combusting batteries. (Photo by Drew Angerer/Getty Images)

What do you do if Amazon, Google and even Apple announce that they’re making a smart speaker? If you’re Samsung, you announce that you’re doing the same, thank you very much.

That’s what happened on Wednesday when Samsung exec DJ Koh, the President of the mobile division, told CNBC’s Arjun Kharpal that a smart speaker is already in the works for the company. Koh said ‘Maybe soon we will announce it. I am already working on it.’

Well, why not? After all, Amazon has had a massive success with Echo and Alexa, the intelligent assistant who dwells within it. So successful that Apple has revealed its own smart speaker, the HomePod which is designed to revolutionize home music.

SAN JOSE, CA – JUNE 05: Apple’s Senior Vice President of Worldwide Marketing Phil Schiller speaks during the opening keynote address the 2017 Apple Worldwide Developer Conference (WWDC) at the San Jose Convention Center on June 5, 2017 in San Jose, California. Apple CEO Tim Cook kicked off the five-day WWDC with announcements of a a new operating system, a new iPad Pro and a the HomePod, a music speaker and home assistant. WWDC runs through June 9. (Photo by Justin Sullivan/Getty Images)

And let’s remember that Samsung has its own personal digital assistant, just as Amazon, Apple, Microsoft and Google have. So, to utilize that assistant makes sense. Siri is now in almost every machine Apple makes, from the iPhone to iPad to MacBook to Apple TV and Apple Watch.

It makes sense that Bixby, the voice-activated assistant that arrived with the Galaxy S8, should have its own gadget to enjoy. One of the features of Bixby, as demonstrated at this week’s Galaxy Note8 launch, is that it can interact with smart home gadgets. So, saying goodnight can turn your smartphone to night-time settings, for instance. Or you can launch the camera, change to the right setting, snap a photo of your appetizing lunch, and then open the photos gallery and store the image in a Food Photos folder. This can all be done just by saying a pre-programmed phrase, like ‘Food Photo’, for instance.

And since the Note8 launch quietly included the announcement that Bixby is now available, in English, in 200 countries from this week, it seems like Samsung has something bigger up its sleeve.

Koh said that he has ambitions to have the digital assistant control multiple devices. Since so many of Samsung’s wide range of products, from refrigerators to TVs, are already connected, Samsung is probably better placed than almost any other company to make this work.

There’s no confirmation of price or even release date, which range from under $50 for the Amazon Dot to $349 for an Apple HomePod,  but Samsung’s entry into the smart speaker market now seems inevitable.

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NEW YORK, NY – AUGUST 23: DJ Koh, president of mobile communications business at Samsung, speaks about the new Samsung Galaxy Note8 smartphone during a launch event for the new product, August 23, 2017 in New York City. The Galaxy Note8 will be released in stores on September 15. The previous Galaxy Note 7 model had to be recalled due to self-combusting batteries. (Photo by Drew Angerer/Getty Images)

What do you do if Amazon, Google and even Apple announce that they’re making a smart speaker? If you’re Samsung, you announce that you’re doing the same, thank you very much.

That’s what happened on Wednesday when Samsung exec DJ Koh, the President of the mobile division, told CNBC’s Arjun Kharpal that a smart speaker is already in the works for the company. Koh said ‘Maybe soon we will announce it. I am already working on it.’

Well, why not? After all, Amazon has had a massive success with Echo and Alexa, the intelligent assistant who dwells within it. So successful that Apple has revealed its own smart speaker, the HomePod which is designed to revolutionize home music.

SAN JOSE, CA – JUNE 05: Apple’s Senior Vice President of Worldwide Marketing Phil Schiller speaks during the opening keynote address the 2017 Apple Worldwide Developer Conference (WWDC) at the San Jose Convention Center on June 5, 2017 in San Jose, California. Apple CEO Tim Cook kicked off the five-day WWDC with announcements of a a new operating system, a new iPad Pro and a the HomePod, a music speaker and home assistant. WWDC runs through June 9. (Photo by Justin Sullivan/Getty Images)

And let’s remember that Samsung has its own personal digital assistant, just as Amazon, Apple, Microsoft and Google have. So, to utilize that assistant makes sense. Siri is now in almost every machine Apple makes, from the iPhone to iPad to MacBook to Apple TV and Apple Watch.

It makes sense that Bixby, the voice-activated assistant that arrived with the Galaxy S8, should have its own gadget to enjoy. One of the features of Bixby, as demonstrated at this week’s Galaxy Note8 launch, is that it can interact with smart home gadgets. So, saying goodnight can turn your smartphone to night-time settings, for instance. Or you can launch the camera, change to the right setting, snap a photo of your appetizing lunch, and then open the photos gallery and store the image in a Food Photos folder. This can all be done just by saying a pre-programmed phrase, like ‘Food Photo’, for instance.

And since the Note8 launch quietly included the announcement that Bixby is now available, in English, in 200 countries from this week, it seems like Samsung has something bigger up its sleeve.

Koh said that he has ambitions to have the digital assistant control multiple devices. Since so many of Samsung’s wide range of products, from refrigerators to TVs, are already connected, Samsung is probably better placed than almost any other company to make this work.

There’s no confirmation of price or even release date, which range from under $50 for the Amazon Dot to $349 for an Apple HomePod,  but Samsung’s entry into the smart speaker market now seems inevitable.

More on Forbes

New Samsung Gear Fit2 Pro Leak Reveals Swim-Friendly Smartwatch

Latch’s New Smart Lock Is Compatible With Apple HomeKit, Springs Open To ‘Hey, Siri’

Apple iOS 11 Developers’ Beta 7 Released: How To Install, Should You Download?

New Nest Thermostat Suggested In Leaked Image – And It May Be Cheaper

New Apple Watch 3 Rumor Predicts Surprise Omission

The One Thing That Could Be A Game-Changer For The New Nokia 8

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