Millennials have taken an uncommon level of interest in money, wealth building and investing thanks to the advent of cryptocurrency. Insights, education and tips on the space are those which are hotly sought.
Many millennials are taking an unprecedented interest the financial services sector due in large part to the growth of cryptocurrency. The chatter within this demo around cryptocurrency investments and transactions is building not only regarding visions of wealth accumulation but also because of the disruption that crypto poses to a current financial system that seems to often times be archaic and overly centralized. However, much of the current news reporting and investment advice in the space is either akin to that of a used-car salesman stereotype, a bit geeky or simply to reflective of that of one’s parent’s financial advisor. So what’s a millennial to do?
Welcome to Blockchain Report a new, online show The endeavor is a joint effort between ICO Watchdog, a financial information service for cryptocurrency and ICO investors and What’s Trending, an Emmy-nominated digital media company that curates and produces original programming, real-time social and live content around the current digital trends and topics every day. The platform has over with three million cross-platform followers and over 200 million YouTube views to date.
Don’t let the somewhat uninspired title of the show fool you. This five-minute daily show which will air Mondays through Fridays and aims to take a more entertaining yet still informative approach to helping millennials navigate the perilous terrain knows as cryptocurrency.
Faced with the daily challenge of finding information in the space that was presented in an edgy manner, digital influencer and What’s Trending founder Shira Lazar and Shawn Newsum, ICO Watchdog founder and CEO came together, decided to solve the problem and create a new content series.
The first episode premieres on Tuesday, October 2nd and will be hosted by Snapchat influencer, Taylor Nikolai. All shows will be taped at the What’s Trending studio in Santa Monica, California.
“As the blockchain and crypto space become more mainstream, we plan to bring viewers a quick look at the latest developments and important news each day so that millennials can become better informed about a space that is unnecessarily complex and fraught with misinformation,” explains Newsum whose company’s core competency centers around auditing the cryptocurrency space and creating trend reports.
Lazar adds, “And as a woman who’s co-heading up this project in media, and who is also an investor and is fascinated by this space, we definitely have plans to carve out a unique focus on women in crypto. We’ll highlight women who you know and also those who haven’t had the opportunity to make headlines and are flying under the radar.”
Kelly Curtis, CEO of K Curtis Financial Group, a former executive at Apple and a former broker at Merrill Lynch transacting over $700 million dollars in closed business says that the climate could be right for the success of such a concept. “Cryptocurrency isn’t going anywhere, and millennials will be most affected by this type of currency during their lifetimes.” He continues, “Cryptocurrency and the underlying blockchain technology on which it operates, will go through a maturing phase that millennials will be most responsible for shaping so they will continue to be interested in information and trends that pertain to this space.”
Lazar concurs adding that What’s Trending focuses on early-adopter communities overall and is highly anticipating adding the cryptocurrency space as another vertical to explore.
However, Curtis is also a bit cautious about the current fervor around the space. He explains, “One of the downsides to the excitement surrounding cryptocurrency is that millennials treat it like a speculative stock play. If cryptocurrency is really going to make a run as a legitimate alternative to fiat currency, then volatility will have to be drastically reduced. Some say the very nature of cryptocurrency makes this impossible due to its large variance in pricing month to month. Therefore, the unpredictable nature of cryptocurrency makes it a poor choice for placing long-term retirement or pension assets.”
Curtis, like many others in the fiat space, feels that until these concerns are addressed, cryptocurrency will remain in the realm of speculation along with other equities and is not a potential replacement of fiat currencies.
Yet the deep interest in crypto from the millennial demographic offers an opposing view, perhaps driven more by sentiment than data. Indeed, CNBC.com recently reported that a recent survey from Bankrate reported that five percent of millennials polled believed that Bitcoin was a safe place to put money that would not be needed for at least ten years or more while only one percent of boomers shared the same belief.
Indeed it is such interest on which Blockchain Report is banking. “As the space becomes more legitimized, we’re focused on delivering a daily destination, complete with quick content that highlights the news of the day, that appeals to all blockchain enthusiasts and investors but also to Millennials who may not know as much about the space,” explains Lazar.
In the end, Curtis says that no matter what we’ll probably all be discussing something entirely new in the currency space five years from now. He says, “However, the principles of wealth creation always remain constant. They’ve been the same whether the currency was coins, gold, furs, spices or livestock. These principles don’t change just because a new currency shows up. Real wealth creation takes time as well as patience and good decision making.”