Smart speakers are one of the hottest product categories of 2017, but in 2018 they are going to really heat up.

At the moment, the fight has been between Amazon.com, Inc. (AMZN) and Google, with Amazon’s Echo smart speakers dominating the market. However, the game changed when Apple announced its HomePod smart speaker at WWDC 2017.

The first Siri-powered smart speaker takes a different approach, delivering premium quality, multi-room audio and a $349 price tag — nearly double what Amazon and Google’s most expensive speakers were going for at the time. HomePod aims to not only be a smart speaker, but also to take sales away from premium wireless speaker companies like Sonos.

The HomePod launches in December. It’s expected to be in high demand for the holidays and after six months of hype it has the potential to be one of the hottest gadgets of 2018.

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