Media Moments, an end-to-end marketing consultation agency has won the marketing mandate for Voto Mobiles, a leading mobile phone manufacturer. Voto Mobiles is a new entrant in the Indian mobile market and announced their launch in India last month in August.
The company has aggressive expansion plan with multi city launches across India. To achieve its aggressive growth targets, it is imperative that a well thought strategic approach is implemented to reach out to the right target audience. Media Moments is tasked with conceptualizing the marketing strategy – both digital and traditional – to establish Voto Mobiles as a prominent mobile brand in India.
Sayantan Dey, business head – overseas – Voto Mobiles spoke about this association and said “The mobile market in India is cluttered. We have the legacy of our association with Xunrui Communications – the Chinese giant in mobile phone manufacturing and we have a very robust sales network through our distribution partners Rashi Peripherals and Mobility Redington. However, to meet our growth targets it is crucial that the right brand building strategy is put in place. To achieve the right brand imagery it is imperative that right brand communication is planned to target the right audience: it needs to be the right mix of Creative, Advertising, and Communication (both in traditional and digital space). We are delighted to partner with Media Moments as the team brings the right experience and capabilities in accomplishing our vision”
Speaking about the win Sandeep Sreekumar, MD – Media Moments said. “Today companies are looking at the integrated intelligent solution under one roof. Our expertise has been in consulting and creating new ideas in marketing communication and its intelligent amplification in hybrid media space. Media Moments is excited to partner with Voto Mobiles: a brand that has exponential growth potential. Voto Mobiles has aggressive sales plan across India – our strategy would be to build the relevant brand imagery depending on the geography and culture that will help Voto Mobiles to consolidate and strengthen its market position.”