Forbes Agency Council, here are 14 common social media faux pas your brand should avoid.

Images courtesy of FAC members.

Members of the Forbes Agency Council weigh in.

1. Relying Too Heavily On One Social Channel 

You can’t build a sustainable business on top of another platform like Facebook that you don’t control. At any moment, they can pull the rug out from under you and completely cripple you. You must be diverse with your marketing plan. Social is a great channel but it can’t be your end-all.

2. Too Much Self-Promotion 

We are all guilty of talking about ourselves and our products and services on social. When brands do that — and I see it a lot — it is the epitome of why people hate branding and advertising on social. In reality, the content that companies post should seldom be self-promotional. No one cares about your product or service. They care about what you stand for.

3. Diving In Without A Clear Plan Or Goals 

Oftentimes businesses jump onto social media without a plan, trying to do everything and anything without fully understand the “why.” Clearly define the goals that are important to your organization and who your ideal audience would be to start mapping a strategy for success. Organizations often focus on vanity metrics, when it is more important to consider your brand’s direction and ROI.

4. Ignoring Micro-Influencers 

When we think of influencer marketing, we think of well-known social personalities with an enormous amount of followers, like the Kardashians. But a more effective approach is for brands to think on the micro-level. Niche influencers have developed greater trust within their smaller but more engaged audiences. Micro-influencers’ recommendations pack a powerful punch.

5. Alienating Customers With A Controversial Stance 

When you become too political, you may alienate customers in the process. Taking a stand or position can be good in some cases, but just be conscious of the repercussions. The blowback can be overwhelming and can put a customer in a position where they need to pick a side (which may not be yours).

6. Spammy Short-Term Engagement Tactics 

Social media isn’t going anywhere. Never choose quick wins over a long-term social strategy. Some brands have started using spammy methods that don’t reach an actual target audience, such as “follow for follow” or purchasing followers. Instead, allocate more resources to long-term social strategies, such as influencer outreach, special campaigns and paid social, to set up your brand for success.

7. Abandoning Efforts When You Don’t See Immediate Results 

Social media is the cornerstone of many modern businesses’ marketing strategies. Facebook, Twitter, Instagram, Pinterest, LinkedIn and other platforms have become a multi-faceted tool for brands, serving as a content feed, community and customer service channel all at once.

While just about every business has a presence on social media these days, they’re not all necessarily using it the right way. Some brands commit some serious social media blunders, like using the platforms solely for self-promotion, alienating customers with an ill-advised political comment, and automating their posts while failing to engage with followers. According to Forbes Agency Council, here are 14 common social media faux pas your brand should avoid.

Members of the Forbes Agency Council weigh in.

1. Relying Too Heavily On One Social Channel

You can’t build a sustainable business on top of another platform like Facebook that you don’t control. At any moment, they can pull the rug out from under you and completely cripple you. You must be diverse with your marketing plan. Social is a great channel but it can’t be your end-all.

2. Too Much Self-Promotion

We are all guilty of talking about ourselves and our products and services on social. When brands do that — and I see it a lot — it is the epitome of why people hate branding and advertising on social. In reality, the content that companies post should seldom be self-promotional. No one cares about your product or service. They care about what you stand for.

3. Diving In Without A Clear Plan Or Goals

Oftentimes businesses jump onto social media without a plan, trying to do everything and anything without fully understand the “why.” Clearly define the goals that are important to your organization and who your ideal audience would be to start mapping a strategy for success. Organizations often focus on vanity metrics, when it is more important to consider your brand’s direction and ROI.

4. Ignoring Micro-Influencers

When we think of influencer marketing, we think of well-known social personalities with an enormous amount of followers, like the Kardashians. But a more effective approach is for brands to think on the micro-level. Niche influencers have developed greater trust within their smaller but more engaged audiences. Micro-influencers’ recommendations pack a powerful punch.

5. Alienating Customers With A Controversial Stance

When you become too political, you may alienate customers in the process. Taking a stand or position can be good in some cases, but just be conscious of the repercussions. The blowback can be overwhelming and can put a customer in a position where they need to pick a side (which may not be yours).

6. Spammy Short-Term Engagement Tactics

Social media isn’t going anywhere. Never choose quick wins over a long-term social strategy. Some brands have started using spammy methods that don’t reach an actual target audience, such as “follow for follow” or purchasing followers. Instead, allocate more resources to long-term social strategies, such as influencer outreach, special campaigns and paid social, to set up your brand for success.

  

Source link

Load More By elspoka
Load More In Social Media

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Check Also

Here are a bunch of free music apps and sample packs while we’re all stuck inside

Life looks very different right now as the novel coronavirus has millions around the world…