Building trust in your brand is one of the greatest challenges every startup faces. Brand recognition can be the key to success, but it can take a while for a new company to establish itself as an industry leader. While there is no replacement for providing an excellent product or service to your clients, you should start building a brand long before you even make your first sale. As a founder, your startup’s reputation often rests on your shoulders, so you will need to invest in your personal brand early to boost your new venture’s credibility.

For many founders, developing a strong personal brand requires you to establish yourself as a thought leader in your area of expertise, positioning you and your company as industry leaders that customers can trust.

What Is A Personal Brand?

Amazon founder Jeff Bezos, claims “Your brand is what people say about you when you’re not in the room.” More specifically, your personal brand is the confluence of your professional experience, your network and your online presence that comes to define your reputation, on and offline.

While everyone is remembered for some aspect of their personality, creating a personal brand requires you to deliberately curate the content you share to become a recognizable persona. Think of founders like Mark Zuckerberg, Steve Jobs or Elon Musk. These entrepreneurs and CEOs are well-recognized for setting the industry standard and acting as thought leaders who can speak persuasively about the state of the market.

Building trust is an early way to garner confidence in the product and company. Having a strong personal reputation within the industry will help attract talent, persuade investors and build brand loyalty.

Attach a Persona To Your Company

Maintaining a solid personal brand does not mean you have to become a robot. In fact, audiences react positively to content relating to your personal life, family, hobbies and pets. However, be deliberate about what you share with audiences. The internet and social media allows messages to reach a far larger group of people than before, so avoid sensitive subjects, like religion or politics and stay away from private family affairs. Great examples of personal content you can share to humanize your brand:

  • You and your children playing sports or enjoying family time on the weekend
  • What you ate for breakfast
  • Examples of your favorite hobby (running, woodwork, painting, skiing, etc.)
  • A short video of “a day in the life” to show what it looks like to found a startup

Your personal brand is a reflection of who you are, so make sure to show a well-rounded picture of your life, including your personal and professional successes.

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Building trust in your brand is one of the greatest challenges every startup faces. Brand recognition can be the key to success, but it can take a while for a new company to establish itself as an industry leader. While there is no replacement for providing an excellent product or service to your clients, you should start building a brand long before you even make your first sale. As a founder, your startup’s reputation often rests on your shoulders, so you will need to invest in your personal brand early to boost your new venture’s credibility.

For many founders, developing a strong personal brand requires you to establish yourself as a thought leader in your area of expertise, positioning you and your company as industry leaders that customers can trust.

What Is A Personal Brand?

Amazon founder Jeff Bezos, claims “Your brand is what people say about you when you’re not in the room.” More specifically, your personal brand is the confluence of your professional experience, your network and your online presence that comes to define your reputation, on and offline.

While everyone is remembered for some aspect of their personality, creating a personal brand requires you to deliberately curate the content you share to become a recognizable persona. Think of founders like Mark Zuckerberg, Steve Jobs or Elon Musk. These entrepreneurs and CEOs are well-recognized for setting the industry standard and acting as thought leaders who can speak persuasively about the state of the market.

Building trust is an early way to garner confidence in the product and company. Having a strong personal reputation within the industry will help attract talent, persuade investors and build brand loyalty.

Attach a Persona To Your Company

Maintaining a solid personal brand does not mean you have to become a robot. In fact, audiences react positively to content relating to your personal life, family, hobbies and pets. However, be deliberate about what you share with audiences. The internet and social media allows messages to reach a far larger group of people than before, so avoid sensitive subjects, like religion or politics and stay away from private family affairs. Great examples of personal content you can share to humanize your brand:

  • You and your children playing sports or enjoying family time on the weekend
  • What you ate for breakfast
  • Examples of your favorite hobby (running, woodwork, painting, skiing, etc.)
  • A short video of “a day in the life” to show what it looks like to found a startup

Your personal brand is a reflection of who you are, so make sure to show a well-rounded picture of your life, including your personal and professional successes.

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