Just look around, people take their phones everywhere and are constantly looking at them for information. Social media has become the most trusted word-of-mouth resource and, when leveraged correctly, it can make a significant impact on your business’ bottom line.

Advertising on social media can often be complex and hard to understand as the platforms are constantly changing, however, the benefits can change how a business finds and interacts with new and existing customers.

Some of the benefits include staying in constant contact with your client base. Business owners can do this by posting industry specific updates and promotions, such as coupons and sales. Many business owners can also post videos and speak directly to their customers all year long. Utilizing social media will increase customer retention and repeat business because of that constant communication. Social media is also a great way to find and attract new customers — and not just any new customers. With social media advertising, you can pinpoint the exact type of customers for whom that you are looking. Social platforms like Facebook allow an advertiser to use geography, age, shopping patterns and more to locate the exact type of clients they are trying to attract.

Here are some interesting statistics about social media:

  • Almost two-thirds of Americans are Facebook users (68 percent) and three quarters of Facebook users access Facebook on a daily basis, 73% of Americans use Youtube (http://pewinternet.org)
  • 71 percent of consumers that have found a product or service on social media will recommend it to others using a social media platform (Ambassador: www.getambassador.com)
  • Almost 70 percent of social media users will use their smart phone to access that social platform (www.comscore.com)
  • In 2015, Facebook influenced 52 percent of consumers online and off-line purchases (this increases every year: www.thedrum.com)
  • There are now over 50 million businesses that use Facebook to interact with existing and new customers (source Facebook)

The good news for business owners here on the Delmarva Peninsula is that we at DelmarvaNow.com can help your business grow with the Best In Class digital technology. Last fall, USA TODAY, our parent company, launched our LocaliQ online products. This allows my team to provide our clients custom social media advertising programs that put our advertisers in the best possible position to attract customers where and when they are ready to make a purchase. We are one of a select group nationwide that has the status of “Facebook Marketing Partner”. So, right here on the Shore, small business owners can use our unique technology and expert marketing experts to drive more leads to your business.

We can tailor a social media campaign strategy that is specific to your business. For example, a doctor may have a completely different set of tools needed than a roofer.

We, at DelmarvaNow.com also provide an easy-to-use tracking platform so a business own can track how well their social media campaign is working — more importantly, why it is working. This allows us to ensure our clients marketing dollars are used in the most efficient way possible. Clicks are good, but leads are better. With our world-class technology, we give our advertisers the ability to know exactly where and why leads are coming from and we are able to make adjustments to a social media advertising campaign when needed.

With LocaliQ, ad-spending is monitored and improved to ensure our advertisers get the most for their budget. We combine our world-class technology and a local team of digital media experts who will take the time to meet with you face to face for local individualized attention.

For a free consultation, please reach out to Ron Pousson, Director of Sales, and to begin your experience with one of his local digital marketing experts. He can be reached at rpousson@localiq.com, 410-726-0349 or https://www.linkedin.com/in/ron-pousson-6131ba36/

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